RSPCA is a charity that fights against animal cruelty in England. We chose to do our PSA on pet abandonment because of the approaching summer holidays.
TARGET
Our target audience is parents of families between 28-45 years old.
MESSAGE
We had the idea to represent cartoons from their childhood to make them nostalgic and to say that without them the story would not be the same as their story will not be the same without their pet.
